Internacional

El beneficio de WPP cae un 11% en 2009

El grupo WPP, propietario de compañías como Ogilvy, JWT, Grey y Mindshare, ha informado esta misma mañana de que sus beneficios en 2009 fueron de 663 millones de libras, lo que supone un…

Anuncios.com - - 05/03/2010

Twitter plans ad format change

Twitter is set to implement a revamped ad format similar to Google’s AdWords, according to The Wall Street Journal’s AllThingsD. The report suggests that ads on the social networking service will tie-in…

Mandmglobal.com - - 01/03/2010

Google revamps DoubleClick

Google has overhauled its ad serving platform, DoubleClick. The rebuilt and rebranded DoubleClick for Publishers will replace Google’s existing ad serving products: DoubleClick's DART for Publishers and…

Mandmglobal.com - - 23/02/2010

Starcom clinches Honda Euro account

Honda has appointed Starcom Mediavest Group to handle its consolidated €150 pan-European media activity. The new deal takes effect from the 1 April and covers 21 markets across Europe. Starcom…

Mandmglobal.com - - 18/02/2010

MEC wins Bacardi global planning account

Bacardi has awarded Mediaedge:cia (MEC) its global communications planning business. MEC will initially work on strategy for Bacardi rum before covering the Grey Goose and Martini brands…

Mandmglobal.com - - 18/02/2010

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